We often invoke the magic of mass media to describe seductive advertising or charismatic politicians in the mana of mass society william mazzarella asks what happens to social theory if we take that idea seriouslyhow would it change our understanding of publicity propaganda love and power. Effervescent with intellectual energy mazzarellas mana of mass society is that exceedingly rare book that stands equal to its subject matter more than a century after its formulation as a general theory of magic this book performs here its eternal return making us suddenly aware of that unacknowledged magic of modernity that like a flash surfaces at a moment of danger. In his new book the mana of mass society william mazzarella turns back to the archive of anthropological speculations about mana in just this spirit of comparison this book is the latest entry in mazzarellas career long task of developing a political anthropology of mass publicity in order to understand the place of affective . Read the mana of mass society by william mazzarella available from rakuten kobo sign up today and get 5 off your first purchase we often invoke the magic of mass media to describe seductive advertising or charismatic politicians in the mana of. The mana of mass society william mazzarella format book published chicago the university of chicago press 2017 c2017 description viii 242 pages 23 cm uniform series chicago studies in practices of meaning notes includes bibliographical references and index contents
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