Effective sales playbooks and training materials should not be large pdf files or powerpoint decks filled with endless amounts of text playbooks should be designed to serve the modern salesperson that is be accessible from anywhere designed to be interactive show the most current content and include engaging video. For sales enablement teams its all about doing everything you can to make sure your reps are as prepared as possible with vplaybook you can equip your sales team with powerful sales playbooks so they always have the right content tools and training to be successful. The sales enablement function exists to onboard new sales hires and to drive revenue per sales head up neglect sales enablement and forgo adding head count in the future a key part of enabling the sales force is providing a sales playbook this article focuses on the following questions what is a sales playbook when do i use a sales playbook. In the sales enablement playbook sales veterans cory bray and hilmon sorey provide insights into creating a culture of sales enablement throughout your organization this book provides a series . Segmenting the market providing a career path for sales employees and the using the very sales productivity tools they produce are all best sales enablement practices at salesforce wayland cites the common sales statistic that 20 of a sales reps or sales managers time is spent in meetings
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